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Frontenac: Forgotten Automotive Manufacturers | The Day by day Drive


Ford’s one-year-only Canada model.

1960 Frontenac

It has been traditionally typical for American-brand sellers in Canada to supply expanded product lineups, typically to present a marque better attraction to customers in search of one thing both roughly costly than would possibly in any other case be supplied.

Frontenac: Forgotten Automotive Manufacturers

Canada

One cause for that is that Canada’s inhabitants density is far decrease than that within the U.S., so automotive makers wanted to attraction to bigger teams of customers with fewer shops. Because of this, Ford, for instance, usually bought a premium mannequin that may attraction to potential Mercury customers, and Mercury usually had a mannequin on the low finish of its lineup to attraction to conventional Ford patrons.

1960 Frontenac

An instance of this cross advertising and marketing got here—briefly—for the 1960 mannequin yr. That yr Ford of Canada launched the Frontenac to present Mercury-Meteor sellers a low-price compact automobile to promote.

Ford Falcon

Frontenac was a separate model, like Mercury was to Ford—however was bought via Mercury shops. Produced for the 1960 mannequin yr solely, the Frontenac was primarily a Ford Falcon that includes a novel front- and rear-end therapy, and a few particular trim bits.

In-built Canada, the Frontenac bought fairly nicely by Canadian requirements, with customers snapping up virtually 10,000 examples. The Falcon clone was supplied in coupe, sedan, and wagon physique types, with the wagon arriving late within the mannequin yr.

Mercury Comet

For 1961, the Frontenac model disappeared, and the Frontenac automotive was changed by the mechanically similar—and equally worth–Mercury Comet, which was already on sale within the States.

The Frontenac title had been used beforehand for a mannequin produced by New York carmaker Dominion Motors between 1931 and 1933 for autos assembled and bought in Canada.

1960 Frontenac, Station Wagon
1960 Frontenac

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