The G2 Provides evaluation marketing campaign is an initiative that enables customers to assist charitable causes by leaving product evaluations. By G2 Provides, evaluations not solely profit software program patrons in every single place by offering helpful suggestions on merchandise, however additionally they contribute to a significant trigger.
With Giving Tuesday developing within the U.S., we wished to take a second to replicate on this initiative, which is essential to us.
How G2 Provides connects distributors with charitable organizations
Getting evaluations on G2 may be difficult, so incentivizing suggestions is crucial. Whereas reward playing cards enchantment to some, others could favor an possibility that aligns with their values.
With G2 Provides, reviewers can select a $10 donation to a accomplice charity for qualifying evaluations, permitting them to contribute to causes they care about. This program boosts engagement and likewise strengthens neighborhood affect, giving reviewers a significant selection. Right here’s a take a look at what we’ve achieved to this point.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Provides accomplice organizations
In some instances, reviewers could decide to donate to their charity or non-profit of selection. Nonetheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their arms can go lots additional than small donations to all kinds of organizations.
Starting in Could 2021, G2 Provides started our partnership with 11 completely different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen based mostly on their repute, the communities they signify, and the themes G2 proudly helps. You could find extra data on our G2 Provides homepage.
Testimonials
Not solely does G2 elevate cash by means of evaluations, however workers additionally volunteer their time to assist these significant organizations. A gaggle of G2 workers based mostly in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting kids with divergent talents.
“Spending time with these youngsters bolstered my perception within the energy of neighborhood assist and the way every of us could be a champion in our personal method. All of us have a task to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Improvement, speaks to the significance of employee-driven philanthropy. She discusses the way it allows the American Most cancers Society to fund groundbreaking analysis, present essential affected person companies, and lift consciousness about prevention.
“Worker assist performs a important function within the combat in opposition to most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we are able to make an enduring affect.”
Emily Lipinsky
Vice President, Illinois Improvement, American Most cancers Society
Trying again on 2023
With a way of what G2 Provides stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program evaluations submitted by way of G2 Provides
First half of 2024
Let’s evaluate that to only the primary 6 months (February by means of August) of our 2024 fiscal yr.
$30,000+
in donations
20+
new charities supported
3,000+
software program evaluations submitted by way of G2 Provides
That is great progress, however this information solely tells a part of the story.
Future objectives
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our goal is to extend our affect by at the very least 10% yr over yr.
One thrilling method G2 collects donations is by internet hosting evaluation cubicles at business occasions. To this point in 2024, these evaluation cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how evaluation cubicles proceed to assist the G2 Provides initiative sooner or later.
Altering the world one step at a time
We sit up for seeing what we are able to accomplish with G2 Provides this yr. Together with your assist, we need to finish 2024 as our most profitable yr but and contribute in direction of significant change. We’re assured that G2 Provides will come to signify one thing actually particular within the years to come back.
Wish to accomplice with G2 Provides and generate extra evaluations to your model? Study extra about how the world’s greatest software program distributors succeed with G2-managed evaluation era campaigns.
