New for the 2022 mannequin yr, Jeep’s massive Wagoneer SUV and premium-large Grand Wagoneer SUV have upset the model with weak gross sales. The big SUV section, recognized for its excessive revenue margins, appeared the right area of interest for Jeep to broaden into, particularly because the off-road car maker had been working to “take the model upmarket.”
Why Jeep Lowered 2025 Wagoneer Costs
However customers have been sluggish to simply accept Jeep’s latest providing, partly as a result of present automobiles within the section are so well-liked—and revel in enviable purchaser loyalty—and partly as a result of Jeep priced its new SUVs far above shopper expectations.
Anticipating higher-volume demand, Jeep didn’t even ship base fashions of the Wagoneer in 2022, placing the minimal worth of entry for a Wagoneer at nearly $72,000. This for a Collection II with rear-wheel drive.
Premium Grand Wagoneers had been priced accordingly, with backside traces inline with the Cadillac Escalade and Lincoln Navigator. Although Jeep had adjusted costs nominally for the reason that fashions’ rollout, gross sales haven’t improved dramatically. By the primary six months of 2024, Jeep’s large rigs path present section gamers considerably. Try this chart:
Giant SUV Gross sales (first half of 2024)
Chevrolet Tahoe 48,443
Ford Expedition (incl. Max) 43,307
GMC Yukon (incl. XL) 39,462
Jeep Wagoneer* 29,865
Chevrolet Suburban 21,463
Toyota Sequoia 12,868
Premium Giant SUV Gross sales
Cadillac Escalade 19,204
Grand Wagoneer* 7,555
Lincoln Navigator 6,550
*Wagoneer and Grand Wagoneer totals embody each normal and long-wheelbase L fashions
To reboot gross sales, and maybe to reposition the Wagoneer/Grand Wagoneer barely downmarket, Jeep has slashed costs throughout the board. Cuts for the 2025 mannequin yr vary from just below 5 % to nearly 9 %, relying on mannequin and trim degree.
Moreover, Jeep is already providing brand-conquest rebates (supplied to customers buying and selling in a competitive-brand mannequin) of $2000, plus low-cost financing. Listed below are the adjusted-for-2025 costs, together with the $2000 vacation spot charge.
2025 Jeep Wagoneer and Grand Wagoneer Costs
| Jeep Wagoneer 4×2 | $61,945 | -$3,000 |
| Jeep Wagoneer 4×4 | $64,945 | -$3,000 |
| Jeep Wagoneer Collection II 4×2 | $65,945 | -$5,185 |
| Jeep Wagoneer Collection II 4×4 | $68,945 | -$5,185 |
| Jeep Wagoneer Collection III 4×4 | $75,945 | -$5,685 |
| Jeep Wagoneer L 4×2 | $64,945 | -$3,000 |
| Jeep Wagoneer L 4×4 | $67,945 | -$3,000 |
| Jeep Wagoneer L Collection II 4×4 | $71,945 | -$5,185 |
| Jeep Wagoneer L Collection III 4×4 | $78,945 | -$5,685 |
| Jeep Grand Wagoneer 4×4 | $86,945 | -$7,000 |
| Jeep Grand Wagoneer Collection II Obsidian 4×4 | $100,945 | -$5,495 |
| Jeep Grand Wagoneer Collection III 4×4 | $109,945 | -$4,650 |
| Jeep Grand Wagoneer L Obsidian 4×4 | $103,945 | -$5,495 |
| Jeep Grand Wagoneer L Collection III 4×4 | $112,945 | -$4,650 |
For comparability, here’s a checklist of 2025-model-year aggressive merchandise, additionally together with vacation spot expenses. Be aware that the Lincoln Navigator comes solely with 4WD.
Giant SUV Base Costs (2025)
Chevrolet Tahoe 2WD $60,495
Chevrolet Tahoe 4WD $63,495
Chevrolet Suburban 2WD $61,195
Chevrolet Suburban 4WD $64,195
Ford Expedition 2WD $63,695
Ford Expedition 4WD $66,695
Ford Expedition Max 2WD $66,695
Ford Expedition Max 4WD $69,695
GMC Yukon 2WD $68,895
GMC Yukon 4WD $71,895
GMC Yukon XL 2WD $71,895
GMC Yukon XL 4WD $74,895
Toyota Sequoia 2WD $64,120
Toyota Sequoia 4WD $67,120
Premium Giant SUV Costs (2025)
Cadillac Escalade 2WD $89,590
Cadillac Escalade 4WD $92,590
Cadillac Escalade ESV 2WD $92,590
Cadillac Escalade ESV 4WD $95,590
Lincoln Navigator 4WD $101,990
Lincoln Navigator L 4WD $104,980
Diminished in worth by $3000, the bottom 2025 Wagoneer is now priced between the bottom Chevrolet Tahoe and Ford Expedition, which possible put the car on customers’ radar.
Subsequent to a big $7000 worth reduce, the bottom 2025 Grand Wagoneer is now priced absolutely $3000 beneath the entry-model Cadillac Escalade.
Subjectively, the Wagoneer and Grand Wagoneer are advantageous automobiles, however are solely class aggressive, providing no actual benefits over the also-excellent different choices on this class. Plus, Jeep will now be pushing again in opposition to customers in search of a V8 engine, which the Wagoneer and Grand Wagoneer now not provide. That stated, Jeep’s wonderful, turbocharged “Hurricane” 6-cylinder engines are simply as clean because the V8s supplied by Common Motors, and presumably smoother than the Expedition/Navigator turbo V6 mills.
CG Says:
Jeep roared into the Giant/Premium Giant SUV section somewhat too certain of its success, and priced its vehicles accordingly. Value changes for 2025 are certain to tweak the curiosity of shoppers who had not in any other case thought-about Jeep’s large rigs. We predict Jeep would possibly’ve lowered costs even a bit extra, however are assured the brand new numbers will enchantment to class customers.
Be aware that Jeep has already introduced comparable 2025 worth cuts on its midsize Grand Cherokee, and compact Compass.
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2023 Jeep Grand Wagoneer L Collection III: Overview, Costs, and Specs
