Whereas different EV fashions (BYD Atto 3, Chery Omoda E5 and Aion Y Plus) are scrambling to cost match the Proton eMas 7 in Malaysia, it’s the Geely EX5 that’s being closely discounted amid the fierce EV worth struggle over in Thailand.
The eMas twin simply acquired a serious worth reduce of 100,000 baht (RM13k), now ranging from 799,000 baht (RM104.5k) in hope of it being extra aggressive within the crowded market. That’s slightly important contemplating it was simply launched a couple of months in the past.
In Thailand, the electrical SUV market is dominated by the BYD Atto 3, with loads of newcomers trying to get a slice of the comparatively massive pie. Becoming a member of the Geely within the chasing pack are the Deepal S05 and MG S5, each freshly launched on the ongoing Bangkok motor present.
With the worth reduce, the beginning worth of the Geely EX5 in Thailand is now barely cheaper than the Proton eMas 7 is in Malaysia (from RM105,800 with the early hen low cost), though that isn’t a like-for-like comparability. The bottom Thai-market EX5 already comes with the bigger 60 kWh battery pack as a substitute of the 49 kWh unit within the entry eMas 7, giving it a variety of 410 km as a substitute of simply 345 km (each WLTP).
To be truthful, the highest EX5 mannequin, which is a better match to our eMas 7 Premium, remains to be priced barely greater – 929,000 Baht (RM121.3k) vs RM119,800 – because it acquired a smaller low cost of 60,000 Baht (RM7.8k). Keep in mind too that the EX5 Max has a couple of further options which can be lacking within the Proton, resembling massaging seats and a “zero gravity” passenger seat with built-in ottoman, although it rides on smaller 18-inch alloys.
As for precise gross sales numbers, the EX5 isn’t doing all that properly with simply over 1,000 items booked by March of this 12 months. The eMas 7 however has handed 5,000 items, and that’s regardless of the EV market in Malaysia being far smaller than Thailand’s. Maybe that explains the heavy discounting early on within the Geely’s life then.
Thai-market Geely EX5
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