Jollibee Debuts 8 Tropical Drinks in Its New ‘Signature Sips’ Lineup

Followers of Jollibee’s Chickenjoy fried hen in the USA now have recent flavors to pair with the meals lineup, because the Philippines-based chain this month unveiled a brand new Signature Sips menu with a variety of fruit-forward Quenchers and Freezes — along with specialty iced teas and a chilly brew concoction. 

With greater than 70 places in the USA and over 1,650 throughout 17 nations, Jollibee is likely one of the world’s fastest-growing restaurant chains. Owned by billionaire Tony Tan Caktiong, the Jollibee Meals Company (JFC) now has 19 manufacturers spanning a number of nations, together with Espresso Bean and Tea Leaf, Smashburger, Rick Bayless Tortazo, and Yoshinoya. The group additionally has possession stakes in Burger King and Panda Categorical, amongst others. 

The attain all through the world of meals and beverage is barely rising, as JFC additionally has a 92% curiosity in Titan Eating LP, a non-public fairness fund that owns the Tim Ho Wan dim sum model — made well-known for being essentially the most cheap Michelin-starred restaurant in 2010. Further investments embrace Taiwanese bubble tea chain Milksha, South Korea-headquartered Compose Espresso, Vietnamese chain Highlands Espresso, and San Francisco-based beverage expertise firm Botrista. It’s Botrista’s work that allowed the 45-year-old chain to launch its newest drink choices throughout the nation, utilizing Botrista’s proprietary drink shelling out expertise for made-to-order success. 

The give attention to drinks throughout the bigger Jollibee portfolio appears to be a strategic play to capitalize on customers’ rising curiosity in customizable specialty drinks. The Signature Sips menu — which additionally consists of the power so as to add mango jelly or brown sugar boba to any order — debuted this month within the contiguous U.S., an organization spokesperson tells Meals & Wine, with plans to roll the menu out to different areas sooner or later. 

“We approached the event of the Signature Sips menu with the aim of providing a premium drink expertise that may each complement our best-selling meals objects and encourage individuals to strive Jollibee for the primary time,” Nick Bedell, advertising director of Jollibee North America, tells Meals & Wine. “Our staff drew inspiration from tropical flavors as we examined 46 taste variations and tons of of recipes over a speedy technique of simply 78 days. The result’s the distinctive and refreshing choice we’ve got right now.” 

“We’re thrilled to carry these new refreshing drinks to our clients and provide them an elevated and pleasant beverage expertise that enhances our menu completely,” says Luis Velasco, senior vice chairman and advertising head at Jollibee Meals Company, North America. “Whether or not it’s a noon pick-me-up or a deal with to get pleasure from together with your meal, we would like each sip to carry a bit further pleasure to your day.” 

Right here’s extra in regards to the new lineup:

Quenchers

The much-beloved Pineapple Quencher is now not the lone taste on the Jollibee Quencher menu. The colourful lineup served over ice now additionally consists of the Tropical Breeze Quencher and the Dragonfruit Sundown Quencher. 

The Tropical Breeze Quencher encompasses a mix of strawberry, passionfruit, and coconut, which the model describes as a “sweetened style of paradise.” A tropical sundown gives inspiration for the Dragonfruit Sundown Quencher, which mixes mango and passionfruit, all topped with actual items of dragon fruit. 

Freezes

The Signature Sips lineup takes a really frozen twist with the Freezes menu, three flavors deep in what’s described as a “creamy frozen” blended drink. 

The Coconut Dream Freeze is supposed to copy an “island escape” with coconut as the primary taste profile, whereas the Strawberry Bliss Freeze blends basic strawberry flavors. The Espresso Freeze departs from the fruit-based flavors of the lineup and makes use of cold-brew espresso blended into the freeze. 

Teas and Chilly Brew 

Two new iced teas and a chilly brew espresso make up the Premium Teas and Chilly Brew Espresso portion of the brand new Signature Sips drink menu. 

The Passionfruit Iced Tea pairs black tea with tropical passionfruit, whereas the Lychee Iced Tea mixes the brewed black tea with the floral style of lychee. The Candy Cream Chilly Brew gives a slow-steeped chilly espresso brew topped with a layer of candy cream.