New 12 months, new feed?
At present on the weblog we’ve got a submit from Julia Broome that can actually gentle a hearth in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible ideas you could simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is filled with worth.
In case you have but to fulfill Julia she is a powerhouse with regards to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to carry her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a star social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for slightly over 7 years which, because the cliché goes, is by no means what I went to varsity to do. Nevertheless, how I acquired right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and although I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified all the trajectory of my profession… I feel it’s protected to say that Lauryn is a large purpose why I’m within the place I’m right this moment – The truth that I’m now writing a weblog submit for the TSC neighborhood is simply the cherry on high in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably may: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient search engine optimisation methods and MUCH extra. You identify it, I’ve carried out it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took pleasure in rising my shoppers’ accounts with out anybody realizing who I used to be or what I did. Nevertheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my ideas, tips, classes, and recommendation I’ve amassed over time. I discussed this earlier, however I’m a analysis girlie by and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same observe: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on monitor. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my shoppers is wonderful– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, sensible, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that observe… Let’s discuss optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
The right way to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not straightforward and should you don’t know find out how to work smarter, not more durable, you’ll possible burnout. The secret’s realizing find out how to really optimize your content material technique so that you simply’re not working round like a headless rooster consistently considering: Sh*t I haven’t posted something right this moment!!! What am I going to do/what am I going to submit??!! In the event you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different individuals let you know that it’s essential to “area of interest” down or in different phrases: decide one subject to give attention to and follow that. Nevertheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and over and over!
As a substitute, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve a variety of subjects you could discuss. So let’s say your most important focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor can be magnificence and your content material pillars might be one thing like: wellness, residence decor, and life-style. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be repeatedly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 instances out of 10, individuals miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that can act as your roadmap with the intention to be sure that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar beneath so that you can get an concept of what this could appear to be.
Fast observe #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media just isn’t a one-size-fits-all so this editorial calendar is totally going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material they usually simply so occur to make use of an especially comparable content material components. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a components to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not more durable” scenario so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The most typical magnificence idea in the mean time is “Get Prepared With Me” movies – So let’s run with that. Right here’s find out how to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This could be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This could be an extended 1 minute video that may present your complete make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your last look, to indicate your outfit, to indicate how you probably did the blush method, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This could be an extended 1 minute video that may present you taking every thing off, doing all of your PM skincare routine, and so forth.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this sort of components can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + every thing). This, alone, is a goldmine with regards to content material optimization however there are two extra steps that can actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on fireplace – So let’s run by a brief breakdown of find out how to know what to submit to Instagram vs. TikTok. Spoiler alert: You should use step #3 to set you up for achievement so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this submit to inform your viewers you could have an extended make-up GRWM posted on TikTok with the intention to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let individuals know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential on your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they need to see the total look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on fireplace. The very final step is easy however undoubtedly crucial so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To start with, should you made it so far and also you’re studying this: Simply know I’m happy with you and that you simply’re going to be so glad you caught round. This last step is essential to optimize your content material technique as a result of it’s in all probability crucial facet of social media: posting CONSISTENTLY! All the above steps imply nothing except you’re capable of follow a content material schedule that works for you so I went forward and created 3 totally different posting schedules you could select from. I extremely advocate choosing the one which feels essentially the most do-able to you after which working your manner up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the sort of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are not stressing about what to submit, when to submit, and which platform to submit it on. You may thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you would like extra recommendation similar to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you’ve got any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And should you’re a content material creator wanting to go even deeper into this topic, my Content material Course can be excellent for you. Or should you’re studying this as a social media supervisor who needs to realize extra shoppers or learn to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both manner, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will likely be launching one thing earlier than the tip of the 12 months that would allow you to discover your dream job… Particulars to return on Instagram however I’ll go away you with that. Completely satisfied content material planning!
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There you could have it. Every little thing it’s essential to take your social media presence to the following degree. Preserve us posted within the feedback beneath.
Within the meantime, remember to try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential workforce.
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OPTIMIZE YOUR CONTENT:
